Pricing Your Business Well
To survive as a traditional retailer, your prices must be competitive. However, if there are already businesses out there offering the same products as you specialise in then be careful. Usually, established retailers will have a regular and loyal customer base, and if the only way you can attract them to your shop is by [...]
Is Your Business Suitable for Traditional Retailing?
Not every business will be suited to high street traditional retailing. For example, since writing the first edition of this book the owner of our local record shop advertised his business as up for sale. At the time I was interested in the property, not because I wanted to open a record shop but because [...]
How Much Time Do You Spend on Website? (2)
Obviously you can save lots of time by making your website as automated as possible, but you will still need to promote your site making sure that you expose your business to the widest possible audience.
Provide Recommended Link Section in Your Website
As well as actively encouraging your visitors to suggest suitable links for your site you should also search for your own sites to include. Draw up a list and contact them all asking whether or not they would like a free link on your site and in turn asking them if they would they put [...]