Opening a shop isn’t everyone’s idea of fun. If you’re taking on the high street then be prepared to deal with an often difficult public, many of whom will have absolutely no interest in buying whatever it is you’re selling.
You’ll have all sorts of people through your door including those who wish to steal from you, compete with you, insult you, or find out all about your business with a view to starting their own similar business. Of course, you will also see lots of genuine customers.
So every day you must be prepared to meet the challenges head on and to grow your business without being put off by those who will do their utmost to demotivate you. When we first opened the doors of the Dutch Bike Shop we had an endless stream of moaners coming in to tell us that we’d be lucky to sell one bike. Some years on and we’re still growing, still expanding, and we’ve all had a great time. However, I can confess to having those days when I’d come home and ask myself whether it was all really worth it.
Today I don’t need to ask myself this any more. I’m part of a hugely successful business, which not only gives us all great pride and enjoyment but our customers also. Yes, it’s been a hard slog, which would have been made easier had I been forewarned.
I’m forewarning you now. Prepare yourself for the hard slog ahead, but also try to remember the fun and enjoyment that come with it.
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