Pricing Your Business Well
To survive as a traditional retailer, your prices must be competitive. However, if there are already businesses out there offering the same products as you specialise in then be careful. Usually, established retailers will have a regular and loyal customer base, and if the only way you can attract them to your shop is by [...]
Can You Guess What Products are Suitable for High Street Retailing?
Ultimately all products are suitable for traditional retailing. However, as in the case of the independent record shop discussed earlier, even if your product is suited to traditional retailing you must be careful. If the product you intend retailing is already widely available in what has become a fiercely competitive high street retail environment, you [...]
Is Your Business Suitable for Traditional Retailing?
Not every business will be suited to high street traditional retailing. For example, since writing the first edition of this book the owner of our local record shop advertised his business as up for sale. At the time I was interested in the property, not because I wanted to open a record shop but because [...]