When I asked them how many of these things they believed they could make in a day, they hadn’t really worked it out. By my own calculations, I estimated that even if the whole universe conspired to help them on their way, together with Lady Luck shining on them, the most they could possibly manage to make in a week would be 200. Which by their calculations would give them gross earnings (assuming they sold them all) of three hundred and fifty pounds (£1.75 x 200).
It doesn’t take a genius to work out that this venture will be doomed from day one, but meanwhile they’re blissfully working away in a fool’s paradise unwilling or unable to take advice from anyone.
There are two things I always carry around with me a filofax for writing down my ideas and planning my diary, and most importantly, a calculator. I love nothing more than working out the figures for all my ideas. Since I am investing time and effort in carrying around this paper and a calculator, many of my potentially daft ideas have been instantly dismissed when I’ve worked out some provisional figures.
So if you’re sitting reading this book and planning your business, get used to having a calculator around. Working through figures is part of the fun of starting and running your own business. It also guarantees that you will focus on those all-important numbers.
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