You may have come across Internet business opportunities where they conjure up the image that running one of these businesses only involves a few minutes of your time answering emails while your website does all the work.
Don’t be fooled. Starting and running an online business takes just as much time as running any other business. Of course the main advantage of having an online business is that it’s open when you’re doing other things and reaches a greater and more diverse market place than any traditional shop.
You should spend as much time as you possibly can actively promoting your website and making sure that the content is interesting, fresh and appealing and that all working parts, guest books etc actually do work. We’ll look in a moment at how you can run diagnostic checks on your website, but get into the habit of checking everything regularly. Particularly features like `buy me now’ buttons, shopping carts, online forms etc.
Get more out of your time:
- Set yourself daily, weekly and monthly goals and tasks.
- Every day, whether on or offline, do something to promote your site.
- Do what you say you will. If you promise visitors a weekly/monthly newsletter, then deliver on this promise.
- Monitor the volume of traffic to your site and try out different ways of increasing your traffic.
- Make sure the content pages are up to date and relevant. How many sites have you visited in the summer where the home page still has an autumn or winter theme?
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